Privacy Policy - Maple & Ash

Privacy Policy

Last updated: December 28, 2021

Scope and Updates

This privacy policy (“Policy”) describes the information that What If Syndicate (“WIS,” “we,” or “us” or “our”) collects on or any other authorized websites, mobile applications, wi-fi service, other online services, tools or programs where this Policy appears, and in connection with our business and our Programs (defined below) (collectively, the “Services”), how we use such information, and when we share it with third parties. This Policy applies only to information collected via the Services. We may combine the information we collect through the Services with information that we receive in other contexts, including information you provide or that we obtain over the phone, via fax, or when you visit a WIS restaurant, in which case we will treat the combined information in accordance with this Policy. Please note that not all of the features/functionality described in this Policy are available on or through each portion of the Services.

This Policy is part of the Terms of Use (“Terms”) for the Services. Separate terms may apply instead of or in addition the Terms in connection with certain/other programs and services offered by WIS (“Programs”). By using the Services, you agree to this Policy, the Terms, and/or any applicable Program terms. We may change or modify this Policy from time to time and will post the updated Policy with a “Last Updated” effective date of the revisions. Any changes or modifications will be effective immediately upon posting of the changes or modifications, and, to the extent permitted by law, you waive any right you may have to receive specific notice of such changes or modifications. Your continued access to or use of the Services and/or participation in any of the Programs after this Policy has been changed or modified (see Last Updated date above) signifies your acceptance of the updated Policy. As a result, you should frequently review this Policy and the Terms and Program terms to understand the terms and conditions that apply to your access to, use of and/or participation in the Services. If you do not agree to the changed or modified Policy Terms and/or Program terms, do not use the Services.

Information We Collect

WIS collects both Personal Information (defined below) and Other Information (defined below) regarding users of the Services or relating to the Services, either directly or through the activities of third-party suppliers or vendors and service providers (“Suppliers”). For purposes of this Policy, “Personal Information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to a person. “Other Information” is any information that is not Personal Information. We may combine Other Information with Personal Information, and in those circumstances, we will treat the combined information as Personal Information.

The Personal Information that WIS may collect includes:

Note that additional Personal Information may be collected from potential job applicants. Please reference our Job Applicant Privacy Notice for more details.

For information about Other Information we collect, please see the section below “Sources of Our Collection,” as well as the “Usage Information” and “Third Party Analytics and Targeted Marketing” sections of this Policy.

Sources of Our Collection

WIS collects Personal Information and Other Information from various sources that may include, for example, from:

We may combine the information we collect about you, and we may combine information we collect about you with information we collect from other sources, for example, our advertisements that you see. See the “Usage Information” and “Third Party Analytics and Targeted Marketing” sections of this Policy. We may also associate information we collect about you with information we collect about other users’ accounts if you/your employer has set up an account for multiple authorized users (for example, a corporate catering account).

How We Use the Information We Collect

WIS or our Suppliers may use Personal Information and/or Other Information in a number of ways, including:

How We Share Information with Third Parties

We may share your Personal and/or Other Information with third parties as described in this Policy and for our business purposes including:

To learn about opting out of the sharing of your Personal Information, see the “Your Choices and Changing Your Information” section.

Usage Information

Like most websites, apps and other like services, the Services gather traffic patterns, usage information, and similar data. This usage data may identify you individually and we may associate it with Personal Information that we collect from you on the Services and related to any Program(s) you participate in and as otherwise described in this Policy. (See the “Information We Collect” and “How We Use the Information We Collect” sections of this Policy for more details.) We may use this data in aggregated form or share anonymous/de-identified and/or aggregated information/statistics about visitors to the Services with others outside of WIS, and we may allow third parties to collect and aggregate Other Information through the Services and/or Supplier sites accessible from or through the Services.

WIS and/or our third-party Suppliers may use cookies, pixels and/or web beacons (described below), device identifiers, device location features or beacons, or other monitoring technology (“Tracking Technologies”), to enhance the browsing and usage experience on the Services and enable certain functionality related to our Services. The information captured about your activities on the Services will also make it possible for us, among other things: (i) to speed navigation; (ii) to remember information you gave to us so you do not have to re-enter it each time you access the Services; (iii) to target advertising as described in the “Third Party Analytics and Targeted Marketing” section below and monitor the effectiveness of certain of our marketing campaigns; and (iv) to monitor total number of visitors, pages/websites viewed/attempted, the web address you came from, and type of browser you are using. The Services may use third party services to help collect and analyze certain information for the purposes described in this Policy.

Third-Party Analytics and Targeted Marketing


We partner with third-party Suppliers to engage in analytics, analysis, auditing, measurement, research, and reporting, including without limitation based on Personal Information and/or Other Information collected over time, such as through your participation in the Programs, your activity on the Services, your device’s geolocation (which may include specific longitude and latitude), and your activity on unaffiliated third-party sites, mobile apps, or other online services. Our Suppliers may use web logs or pixels, and/or they may set and access cookies or other Tracking Technologies on your computer or other device. For example, we may use third party services to help collect and analyze certain information for the purposes described in this Policy, including to evaluate our targeted marketing activities. Also see the “Targeted Marketing” section below. We may use this data in individual form, in a format that that does not, by itself, identify you individually and/or aggregated form, we may share information that does not, by itself, identify you individually and/or aggregated information and/or statistics with others outside of WIS, and we may allow third parties to collect and aggregate Other Information in connection with the use of Tracking Technologies. Your Personal Information may also be used for analytics related to tracking your activities on the Services, for example, whether you participated in a Program, and which links within our Service you clicked on. See the Career Site Cookies Settings for information specific to the career pages of this Site.

You may opt out of the use of cookies by Google Analytics on websites as described at You may immediately opt out of the use of cookies by Adobe analytics tracking as described at

Targeted Marketing

We and our Suppliers may implement and evaluate our marketing activities and programs, including to engage in targeted and personalized online advertising on the Services, on third-party websites, mobile apps, TV, or other online or offline services operated by third parties. This marketing may be targeted to you based on Personal Information and/or Other Information collected over time, such as through your activity on the Services, your device’s geolocation (which may include specific longitude and latitude), your activity on unaffiliated third-party sites, mobile apps, or other online services, other marketing activities and Programs, and/or from third parties with whom we work. We and our Suppliers may use Tracking Technologies (as described under “Usage Information” above) to collect information for such marketing and evaluation purposes. For example, our Suppliers may use the fact that you visited the WIS website to deliver ads to you on non-WIS websites. We and our Suppliers may also identify whether our marketing activities and programs resulted in you engaging in other activities on our Services, our advertising and/or marketing, making purchases from us and our restaurants, visiting our restaurants, or otherwise engaging with us.

Cross-Device Technologies

We and our Suppliers may use collected information to establish connections among related web browsers and devices (such as smartphones, tablets, and computers) for targeted advertising, analytics, attribution, and reporting purposes. We and/or our Suppliers may match your browsers or devices if you log into the same online service on multiple devices or if your devices share similar attributes that support an inference that they are used by the same person or household. This means that your online behavior (information about your activity on websites or apps on your current browser or device and your device’s geolocation (which may include specific longitude and latitude)) may be combined with information collected from your other browsers or devices. For example, our Suppliers may use this information to deliver an ad on your tablet or smartphone, to limit the number of times you see an ad across your devices, and to help measure the effectiveness of advertising campaigns across devices.

Opt-Out Choices

You may opt-out of certain of our or our Suppliers’ targeted marketing practices in web browsers by following the instructions below. Please note that you will need to opt out separately on all of your browsers and devices, as each opt-out will apply only to the specific browser or device from which you opt out. If you delete or reset your cookies or mobile identifiers, change browsers, or use a different device, any opt-out cookie or tool may no longer work, and you will have to opt out again. Note that some Suppliers may also make their own opt-out process available. Please note that even if you choose to opt-out of receiving targeted advertising, you may still receive advertising about WIS.

If you would like to request that WIS limit the use or sharing of your Personal Information for other targeted marketing purposes, please contact us at [email protected]. If your Personal Information has previously been shared with our Suppliers or other third parties, any request to limit such sharing may not be effective with respect to such previously shared Personal Information.

Children’s Privacy

The Services are not directed toward children under the age of 13, and we do not knowingly collect any Personal Information from children under the age of 13. If you are between the ages of 13 and 18, please ensure that you use the Services with the permission of a parent or guardian. You must be 18 to use some portions of the Services. If a child under 13 has provided us with Personal Information, we ask that a parent or guardian call us at 424-570-4444 or write us at [email protected], so that we may promptly delete the child’s information from our records.

Security and Cross-Border Transfer of Your Information

WIS maintains reasonable physical, electronic, and procedural safeguards to protect your Personal Information. Unfortunately, we can’t guarantee that any safeguards or security measures will be sufficient to prevent a security problem. Email submissions over the Internet may not be secure, so please do not include any sensitive or confidential information in any emails to us.

Personal Information and Other Information may be transferred to and stored on computers and servers located in the United States and other countries located outside your country of residence. The laws of these countries may not offer a level of privacy protection for Personal Information as great as that offered in your country of residence. Further, Personal Information might be disclosed to governments or law enforcement agencies in these countries where required by law. By agreeing to this Policy, using the Services, and/or sharing your Personal Information with WIS, you consent to such transfer.

Your Choices and Changing Your Information

We provide you with the ability to review or change certain elements of your Personal Information and make certain choices about how we use or share Personal and/or Other Information. You may review, change, or exercise choice regarding certain of your Personal Information and/or Other Information as follows:

In some cases, this information may not be immediately updated, subject to retention for Program administration, dispute resolution, troubleshooting, and other legal or business reasons, including within our Supplier’s records. Your historical usage information may remain in our/our Supplier’s records. Also see the “Usage Information” and “Analytics” and “Opt-Out Choices” sub section of the “Third Party Analytics and Targeted Marketing” section above for other limitations. Other choices may be available within your account page or presented to you in certain marketing communications.

Region/Use-Specific Notices

We may choose or be required by law to provide different or additional privacy notices relating to the processing of Personal Information about residents of certain countries, regions, or states. Please refer below for notices that may be applicable to you:


If you are a resident of the State of California, see our supplemental California Privacy Notice.


Under Nevada law, Nevada residents may opt out of the “sale” of their personal information, where the information is exchanged for monetary consideration. We do not engage in such activity; however, if you are a Nevada resident, you may submit a request to opt out of potential future sales under Nevada law, please contact us at [email protected]. Please note we will take reasonable steps to verify your identity and the authenticity of the request. Once verified, we will maintain your request in the event our practices change.

Job Applicants

If you are a job applicant, see our supplemental Job Applicant Privacy Notice relating to job applications.

Third-Party Sites/Services

The Services may access or provide links to web sites or online services not operated by WIS, including our Supplier(s) related to certain Programs or services offered through the Services (such as gift card purchases or interaction with or other third-party assisted ordering, delivery, or reservation processes). We may also provide you with access to third-party functionality that allows you to post certain content from the Services to your social media account(s). Any information that you provide that interacts with the third-party service or that you post to a third-party site or service is governed by the applicable third party’s terms and privacy policy. WIS assumes no responsibility for third-party services or websites, including but not limited to, the privacy practices of these third-party sites. We encourage you to be aware of this when you leave the Services and/or share information with third parties or the public, and we recommend that you review the privacy policies of such third-party sites.

For More Information

If you have any questions regarding this Policy, please contact us [email protected].

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