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David Pisor


David Pisor is an award-winning entrepreneur and partner of What If Syndicate, LLC. With nearly 30 years in the real estate and hospitality industry, he is best known for creating unforgettable brands that deliver authentic service and first-class hospitality.

What If Syndicate, LLC is the parent company to a portfolio of brands – Maple & Ash (Chicago & Scottsdale), Aya Pastry (commercial bakery), Mavens & Aficionados (wine club), 8 Bar and etta – each contributing to the growing Chicago-based hospitality group.

Prior to creating What If Syndicate Inc., Pisor partnered with Tommy Hilfiger on the iconic Miami property The Raleigh Hotel, where he guided the development of a new private club and hotel. His previous development, Elysian Hotel and Residences at 12 W. Walton, quickly became one of the most recognizable brands in five-star luxury when it opened in 2009, receiving top honors with travel awards: Condé Nast Traveler 2011 Readers’ Choice Awards #1 in the U.S., #1 Hotel in the U.S. by Trip Advisor, and Travel + Leisure’s “World’s Best Awards 2011” before being acquired by the Waldorf Astoria group in 2012.

Over the past three decades, Pisor has managed the acquisitions, financing, marketing and sales of more than 1,600 luxury residential condominiums valuing in excess of $750,000,000.